At 28, Jason Aaron Mills, known professionally as IDK, has already seen a lot of what life can throw at a person. Before landing a major label deal, the rapper-producer was incarcerated and struggling to find a purpose. But music propelled him.
IDK — short for “Ignorantly Delivering Knowledge” — wants to ensure the next person in similar shoes doesn’t have to fight so hard. In an exclusive interview with Rolling Stone, IDK announced the launch of “No Label Academy,” a 10-day music business course curated for aspiring industry leaders who aren’t born with silver spoons in their mouths or record-executive relatives.
IDK’s team will pluck just-starting-out musicians, managers, publicists, A&Rs, and others from around the U.S. and invite them to gather at Harvard University’s Boston campus. The rapper and a number of celebrity guests will teach topics including financial literacy, contract negotiations, networking, social media strategy, and mental